Our Story – Wolf & Compass

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Our Story


We are so glad that you have found our website...here is a bit more information about who we are and what we do...

Wolf & Compass was founded by me...Alice, wife, mother of 3, marzipan lover and general work -a-holic from our home in #theoutdoorcity, close to the beautiful Peak District National Park.

We are a stockist of British designed FUN, COMFORTABLE, ORGANIC baby and kidswear 0-5 years.

How we started  

It all began just before the arrival of our cub no 3 in Autumn 2018. I was sorting through my collection of baby clothes and I was dismayed by the quality of most of the high street and supermarket items I had. Many of the clothes hadn't washed well and had become faded, shrunken and scratchy over time.

I asked myself, why had I wasted so much money on items that didn't last? From then on, I made a promise to never buy cheap, throw away fashion for my children again. What seemed 'cheap' at the time, was actually a really bad investment,  fundamentally bad for our planet and I regretted buying such clothes.

About our business

From this came the seed of the idea for Wolf & Compass. Our core vision is to stock FUN, COMFORTABLE, ORGANIC clothes and accessories for babies and children.

I hand-pick clothes that kids would be happy and comfortable to wear (we all know how fussy kids can be...try getting my oldest into a pair of jeans!!) and that eco-conscious parents are happy to invest in, and hand down through families.

I am passionate about sustainability, so I also wanted to give parents the opportunity to sell their pre-loved ORGANIC clothes  to be resold in our Pre-loved section here

Respecting the environment

Wolf & Compass only stock clothing from British brands that support ethical and environmental practices in the production process. This is why we focus on supplying BRITISH BRANDS with an ORGANIC and FAIRTRADE ethos and adopt a no single use plastic rule for our own packaging. Find out more about our packaging commitment here.

 But why Wolf & Compass?

I chose the unusual name for the brand as it’s a special reference to nicknames my Dad gave my two eldest children and the special handshakes they do when they are together. In time though, these little nicknames have begun to mean much more. They represent characteristics that we try to instill in our little cubs. Wolves are unique animals that work together in family packs and are fiercely loyal. And the compass doesn’t tell you where you are or where to go, it  just gives you options and you choose your own direction. As parents, we aim to be the compass in our children’s lives and help to guide them along whichever path they choose.

Find out more about Wolf & Compass

Please do sign up to receive notifications about our products and exclusive discounts. We really hope that you love our ORGANIC products just as much as we do.

We are a small family run business so if you are happy with our products and service, please do recommend us to you friends & family and like/ share/comment on our Instagram and facebook posts.

Thank you for supporting our new little business,

Alice x